Fairfield Metal

2024

New York

Enhanced visual identity of a leading tristate area metal fabricator. The recent rebranding initiative aims to expand outreach through compelling imagery and graphics from diverse projects in commercial, residential, and industrial sectors. Additionally, strengthening client relationships by providing transparency through new marketing initiatives, including behind-the-scenes content.

To establish its position within the market, Fairfield Metal is expanding its role from a B2B and B2C metal fabricator to a leader and educator within the wholesale and architecture industries. This initiative aims to educate the audience on products, applications, processes, and their global impact.

The comprehensive rebranding effort also aims to establish a distinctive and memorable brand identity. A vibrant and professional color palette has been developed to complement the redesigned logo, which now features a dynamic animation that embodies the brand essence. New colors and typography are applied throughout digital and print collateral to evoke viewer excitement while maintaining branding standards.

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Logo Animation

As part of the rebrand and logo enhancement, we created a sleek animation showcasing Fairfield Metal's identity within the metal fabrication industry.

Updated Color Palette

We enhanced the color palette by moving beyond the primary blue and white, introducing a vibrant, darker blue and a bright yellow for added contrast and energy.

A Cleaner Grid.

Enhanced Storytelling

Transforming the grid with finished projects, progress updates, product and manufacturer promotions.

With transparency in mind, we launched a social media video series showcasing behind-the-scenes footage of custom metal and panel fabrication processes. Adding a personal touch to the branding allows the audience to appreciate the craftsmanship behind each product.

The Shop Series